Miracle Mile was founded and developed by, A.W. Ross in the 1920′s. History Miracle Mile real estate. A bust of Ross is at 5700 Wilshire Blvd. The stretch of Wilshire near the La Brea Tar Pits was applauded as “America Champs Elysees” received the name “Miracle Mile”. Ross felt that residents of Beverly Hills. Hancock Park and surrounding areas would find it more convenient to shop in the Wilshire Area as versus to driving to downtown Los Angeles. Ross’s insight required that all building facades be positioned towards the boulevard. There were wider streets, longer buildings, parking behind retail stores and bolder signage. Ross required that all buildings along Wilshire be seen through a windshield. These architectural forms contributed to Art Deco and Streamline Moderne.
History Miracle Mile real estate. Henry Hancock owned the Rancho La Brea area which was farmland at the turn of the 20th century. Oil was discovered by, Edward Doheny. This lead to the discovery of the La Brea Tar Pits. In the 1920s Los Angeles experienced population growth. Because of A.W. Ross development of Wilshire Boulevard, there was high demand for commercial space and residences flossed to Miracle Mile. In the 1990s Miracle Mile experienced a revitalization. Historical neon signs and new landscaping lined the boulevards. New condominiums, lofts, apartment buildings and mixed-use building projects have appeared. Older residential and commercial properties are well kept with tends for renovation. Small bistros, antique shop, vintage shops, retail shops, galleries, and restaurants have sprouted up along Wilshire Boulevard. and La Brea Avenue. Miracle Mile is a part of Greater Los Angeles with advertising agencies, law firms, business and entertainment corporations. The environment is community friendly with residential property surrounding Wilshire Blvd. Centrally located close to Hancock Park, Beverly Hills, Hollywood and Century City. Near Santa Monica Freeway, public transportation and about 25 minutes for downtown Los Angeles. Jewel established community catering to traditional or chic lifestyle. History Miracle Mile real estate.